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Trademark registration
Why Register a Trademark

Distinguish the source of goods or services
Guide consumers to identify brand consumption habits
The vital position of commercial influence

Brand Protection

Helps protect the company's intangible assets
Avoid vicious competition in the industry
Prevent infringement by companies of the same category.

Required qualifications

Enterprise expansion network marketing publicity surface
And the qualification requirements for the consumer market to enter the e-commerce platform
(For example: settled in supermarkets, Tmall, Jingdong and other e-commerce platforms)

Intangible Assets

Choose a new and creative trademark registration
Has a very high economic interest
Trademarks can be pledged as intangible assets

How to register a trademark


Log on to the Trademark Office website to register.


Leave it to a "Compared Faster" agent: free trademark search, guidance on trademark registration categories, judging the registration success rate, assistance in preparing materials, filing applications, and real-time registration information with the Trademark Office.

Trademark registration process

Average duration of the entire process: 13 months
About 4 months to issue acceptance notice + 6 months substantive examination + 3 months publicity period

Free trademark search Confirm registration < span>Prepare application materials Submit trademark registration application Issuing acceptance notice No objection during publicity period < span class="changtop">Enter public notice period Approval for registration Substantive review Issue Trademark Registration Certificate
Registered Trademark Notice
I. Trademark acceptance:

The "Notice of Acceptance of Registration Application" only indicates that the trademark registration application has been accepted by the Trademark Office, and does not indicate that the application has been approved.

II. Rejection review:

If the application for trademark registration is rejected, if the applicant is not satisfied with the rejection decision, the applicant may apply to the Trademark Review and Adjudication Board for review within 15 days from the date of receipt of the notification of rejection.

Three. Objection defense:

If the trademark applied for registration is opposed, if the applicant (that is, the objected person) is not satisfied with the decision of the Trademark Office not to register, he may apply to the Trademark Review and Adjudication Board for review within 15 days from the date of receipt of the notification.

IV. Trademark Renewal:

The validity period of a registered trademark is 10 years from the date of approval of registration. If the registered trademark needs to continue to be used after the expiration date, the trademark registrant shall go through the renewal procedures within 12 months before the expiration date.
If the trademark registrant fails to handle the application within this period, he may apply within a grace period of 6 months after the expiration of the period, but he must pay the delay fee for accepting and renewing the registration.
If the renewal application is not filed after the grace period expires, the Trademark Office will cancel the registered trademark. If the original registrant wants to continue to have the exclusive right to use the trademark, he must file a new registration application.